- Do a fun contest.
- Create a Facebook / Twitter account and announce speakers / sponsors as they’re confirmed.
- Remind Maya to tweet about it on @WordCamp.
- Create blog friendly badges that people can add to their site.
- Have everyone you know blog about it (friends, family, co-workers).
- Let previous attendees know.
- Publicize in tech magazines for free.
- Ask the venue if they’ll publicize it (sometimes they have a newsletter).
- Send Maya the URL and she will have announced on the end of month wrap up blog.
- Ask your speakers to promote your WordCamp and their involvement in it on their blog.
- Ask sponsors to tell their customers and partners. Even if someone can’t speak at, sponsor, or otherwise help your WordCamp, ask them to blog about it instead.